Trans-mediality, memetic transmission, and transmedia education. How stories travel through time
DOI:
https://doi.org/10.15162/2974-8933/1695Keywords:
Memetic transmission, trans-mediality, megatext, transmedia education, Jane Austen, trasmissione memetica, trans-medialità, megatesto, formazione transmedialeAbstract
Stories have always tried their way in humans’ brains in order to being transmitted through time; this process can be defined as memetic transmission, theorized by Richard Dawkins in The Selfish Gene. Memetic transmission produces transmedia narratives and megatexts, and the educational system can leverage on the narrative products of the memetic transmission of stories in order to foster new generations’ interest towards classics starting from different doorways to the classics’ transmedia megatexts. Jane Austen’s megatext is proposed as a case study.
Da sempre le storie adottano diverse strategie per trasmettersi nel tempo; questo processo può essere studiato alla luce della trasmissione memetica teorizzata da Richard Dawkins nel saggio Il gene egoista. La trasmissione memetica nel tempo genera prodotti narrativi transmediali e megatesti, e in campo educativo è possibile sfruttare questo patrimonio di storie per stimolare l’interesse delle nuove generazioni nei confronti dei classici, dal momento che il megatesto transmediale di ciascun classico offre diversi punti di accesso. Il megatesto relativo a Jane Austen è proposto come modello di questo studio.
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Copyright (c) 2023 Carlotta Susca
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